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THE “GREENING” OF AUNT SADIE’S CANDIES

ASHLAND, Oregon, (March 4, 2009) – When you think of environmentally friendly products, reduced automobile emissions, products with recycled materials and those with minimal carbon footprints come to mind. But candy, what can a gourmet candy company do about the environment, aside from putting a smile on customers’ faces and making the world an infinitely happier place?

Quite a lot. And if Oregon-based, Aunt Sadie’s gourmet kosher candies are as “green” as they say, it would be a first in the category. Aunt Sadie’s Candies­­^™ goes the extra mile to make its product as environmentally friendly as possible, while adhering to the strict dietary laws required by the Rabbis to be “eco-kosher.”

Says co-founder and candy making veteran Peter Croyle, being aware of a product’s impact on the environment is an important part of being a good citizen. “Living here in Oregon’s ‘Birkenstock’ country, protecting the environment at Aunt Sadie’s is second nature to us,” he said. “So when we set up the production line and designed Aunt Sadie’s packaging, it was a first priority,” he continued. “And then, of course, we have the additional dimension of rabbinical oversight, making the task even more critical. Living in harmony with the environment is central to Jewish life and, at Aunt Sadie’s Candies, it’s certainly our way of life.”

Co-founder and self-appointed chief taster Lee Weisel amplified what Aunt Sadie’s does to be eco-kosher friendly. “We have our lighting, air handling system, heating and cooling, all computerized on timers. We’ve insulated every part of the facility to retain heat and air conditioning and keep the outside elements at bay. If there’s a way for us to be more energy efficient and have less impact on the environment, we’ll find it and add it to our current protocol,” he said.

Aunt Sadie’s Candies Eco-Kosher Profile

Some of the efforts the company makes include minimizing packaging for both economy and waste management, recycling at every turn, energy conservation through a variety of initiatives and careful choice of all-natural ingredients. “Wherever possible,” said Croyle, “natural, local ingredients are used, with no preservatives and no artificial colors.

“Our product is mostly handmade, eliminating much of the electrical component in the company’s use of power. Aunt Sadie’s locally grown and processed ingredients reduce trucking of product to the plant. And scheduling of the work force is also done in a strategic manner, to maximize the use of equipment and the company’s manufacturing facility. Little is wasted,” he said.

Adds Weisel, “It’s part of being a good citizen and, frankly, it’s also very good business. Aunt Sadie’s Candies motto is ‘Old World Sweets for a New World.’ That new world is more environmentally conscious than ever before. Each of us has to do our part to ensure a better future for the planet. Of course, our chocolate does a lot to make life richer to begin with. Being environmentally friendly is just icing on the truffles.”

For further information about Aunt Sadie’s Candies, the “greenest candy around,” or Temple Emek Shalom’s campaign using the line as a fundraising vehicle, visit the brand’s Web site at www.auntsadiescandies.com or call Aunt Sadie at 888-sadies9 (888-723-4379).   

CONTACT:             

John Brandt

Brandt Associates, Inc.

29 Washington Avenue

Westport, CT 06880

(203) 227-6321

jkbrandt@aol.com

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Ashland, Oregon-based Aunt Sadie’s Candies, LLC designs, manufactures and markets a diverse line of kosher and kosher for Passover candy. The line was created to be used as a fundraising vehicle by temples and other Jewish organizations across the United States.

Aunt Sadie's Candies
"Old World Sweets for a New World"